Lahden Erikois Twist Package design and campaign concept
When lager culture needed a twist,
we gave it flavor
As Finnish alcohol consumption began shifting toward lighter, more diverse tastes, Hartwall saw an opportunity to refresh the category. Our task was to conceptualize a new product for those who don’t usually reach for a beer — without losing the trusted quality of the Lahden Erikois brand.
We created a new range that carried the craftsmanship and reliability of Hartwall, but reimagined it with modern, fruit-forward flavors designed to appeal to a broader audience.
From concept and branding to packaging and campaign materials, we gave Lahden Erikois the twist it needed — turning evolving tastes into a flavorful new chapter for Finnish beer.
Seltzer & Coctails
Campaign Concepting
& Art Direction
Bringing Hartwall quality to the trend everyone’s sipping
As the ready-to-drink (RTD) category surged in popularity, Hartwall wanted to make sure their craftsmanship stood out in the mix. Our task was to create a campaign that brought together Seltzers and Cocktails under one unified, refreshing message.
The campaign celebrated the idea that Hartwall’s renowned quality isn’t just for beer lovers anymore — it’s now poured into this modern, fast-growing category of drinks, available wherever good times are served.
