Prisma is the biggest hypermarket chain in Finland and part of biggest retailer in Nordics, S-Group. The visual identity of Prisma's seasonal marketing concept and its various stages represents one of my most accomplished works to date. It stands as a testament to how memorable and visually appealing content can be created even when creativity must operate within the constraints of a limited production budget. In a landscape where countless messages and advertising formats compete for attention, this project exemplifies a creative puzzle that my team and I successfully solved, emerging as victors.