Art Direction & Concepting
Kauppakeskus Mylly is known for its standout marketing, as well as customer-friendly spatial design and concepting. We developed a style campaign designed to rise above the competition in the Varsinais-Suomi region. While others relied solely on conventional catalogue imagery, we wanted to create something bold, memorable, and impossible to ignore. The campaign encourages you to celebrate yourself and style yourself as you see best.
Co-Art Direction
Telia is one of the biggest telcom operator in the Nordics and also offers fast fiber internet for its customers in Finland. We designed a print and motion concept featuring a cross-cut view of a house, demonstrating the vast possibilities of fiber and how it can be expanded through a network of WiFi routers.
Social media content concepting, art direction & graphic design
I was art direction for UPM-Kymmene’s Pulp Division and its social media channels. We produced content for their social media platforms, as well as designed materials such as videos and magazines to communicate the UPM-Kymmene brand to investors, clients, and other stakeholders.
Campaign concepting & Art Direction of photography
The brief was to concept a series of photos for Otava Media’s “Omanlaisille” campaign. We showcased beloved in-house journalists and personalities through their perhaps surprising hobbies. Visually, we aimed for a minimalistic, color-block style that romanticized each activity while adding a touch of realism.
Package & Campaign materials concepting
For LV’s new product line, we were commissioned to develop photography and visual materials that align with the brand’s minimalist ethos. The clean and understated style was designed to echo the simplicity and elegance of LV’s packaging.
