Brand refresh, campaign concepting & Art Direction

Hartwall’s Lahden Erikois is Finland’s first and original craft beer. We wanted to give the brand a fresh spin and create a concept that invites customers to explore new flavors — and turn Finns, traditionally known as lager drinkers, into craft beer lovers. We proudly took ownership of the word “ERIKOIS,” positioning ourselves as the original craft beer of Finland.

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SOK: COOP

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HARTWALL: TWIST & RTD