Coop’s private label was set to replace SOK’s Rainbow brand as the primary private label in Finnish stores. Our task was to create an engaging social media campaign. We tapped into the power of nostalgia by featuring Coop Arponen, a contestant from one of Finland’s first Idols seasons — the joke was obvious. The plot was that Koop Arponen, whose name is similar to product’s had discovered a new product line and wanted to become its influencer.