Lahden Erikois Twist Packaging and campaign concept
To counter the declining demand for traditional beer, Hartwall tasked us with conceptualizing a new product for non-beer drinkers. The goal was to create a beer that carries the trusted Hartwall quality of the Lahden Erikois brand, but with refreshing, modern flavors that appeal to a broader audience. We concepted a brand and visuality for new innovative range of beers, along with their packaging and marketing materials.
Seltzer & Coctails
Campaign Concepting
& Art Direction
As the ready-to-drink (RTD) segment continues to grow among alcohol consumers, we were tasked with creating a campaign to promote Seltzer and Cocktail drinks under a unified message. The campaign highlights that Hartwall’s renowned quality is now also available in this trending product range — available at a store near you.
