Maston Brand Film: A Blend of Creativity, Audiovisual Craft, and AI-Assisted Production
AI can be a powerhouse when it comes to making small budgets turn into big ideas. We created this film in-house using traditional methods of creation where they suited best, and AI-driven workflows where they added value to the mix.
Filming took place across two locations, a studio and a private residence, all within a single day. Both the Art Director responsible for the film's visual direction and the Motion team drew on a range of AI tools and their own expertise throughout multiple stages of the work.
AI-assisted production brought significant added value, particularly in striking visual quality and cost savings, across various stages of the production.
Video editing magic: Kalle Liikala Cinematographer: Kimmo Koskinen
Out-of-office
Show, don’t tell. With this exercise in using AI as an animation tool, I answer the recruiter’s question: ‘What do you do in your time out of the office? Tools used are Nano Banana Pro and Kling 2.6.
Virtual Studio: 30 min nano banana challenge
Exploration of AI-driven product photography using the Nano Banana Pro model. This project focuses on generating hyper-realistic commercial imagery without a physical camera setup. Everything was done in gemini. No post processing in photoshop eg. Note that this is not official client work. The challenge: Create a stunning visual in 30 minutes. No post processing.
Fortum R&W: Concepting &
Art Direction
Our task was to create a concept for Fortum’s Recycling and Waste Division for their toxic waste disposal campaign. We developed a concept that visually communicates the core of their business — the safe disposal of toxic waste to prevent it from reaching nature and human habitats. After all, not everything is meant to circulate.
AI Tools: Midjourney —v 5 and Photoshop AI
