The brief was to create a campaign visuality, often without a budget for photoshoots of models or products. The first brief focused on the visuality for new hypermarket openings, and the client loved the concept so much that it became the grand concept for all advertising.

The visual identity of Prisma’s seasonal marketing concept is one of my most accomplished works to date. It serves as a testament to how memorable and visually appealing content can be created, even when creativity must operate within the constraints of a limited production budget. In a landscape where countless messages and advertising formats compete for attention, this project stands as a creative puzzle that (my team) and I successfully solved.