Campaign concept visuality design & Art Direction
The visual identity of Prisma's seasonal marketing concept and its various stages represents one of my most accomplished works to date. It stands as a testament to how memorable and visually appealing content can be created even when creativity must operate within the constraints of a limited production budget. In a landscape where countless messages and advertising formats compete for attention, this project exemplifies a creative puzzle that my team and I successfully solved, emerging as victors.
Social media content concepting, art direction & graphic design
I was tasked with the art direction for UPM-Kymmene’s Pulp Division and its social media channels. We produced content for their social media platforms, as well as designed materials such as videos and magazines to communicate the UPM-Kymmene brand to investors, clients, and other stakeholders.
Campaign concepting & Art Direction of photography
The brief was to concept a series of photos for Otava Media’s “Omanlaisille” campaign. We showcased beloved in-house journalists and personalities through their perhaps surprising hobbies. Visually, we aimed for a minimalistic, color-block style that romanticized each activity while adding a touch of realism.
Package & Campaign materials concepting
For LV’s new product line, we were commissioned to develop photography and visual materials that align with the brand’s minimalist ethos. The clean and understated style was designed to echo the simplicity and elegance of LV’s packaging.
